What communicates the colors

It is no coincidence that many fast food chains use reds, that insurance companies and law firms are using blue, green to medicines and so on. The colors are talking to us and these innate, deeply rooted associations, you can take advantage of in your marketing. Color choice follows as any other cultural trends and also vary but the basics remain the same. Read here about how people interpret different colors.

Light blue symbolizes freedom, cold, understanding and softness, date of birth, playfulness, healing, space, innocence and hope.

Dark blue symbolises security, tranquility and serenity, loyalty and trust, awareness, cold, order and structure, knowledge, integrity and seriousness.

Purple symbolises the Royal family, holiday, wisdom, dignity, old age and maturity.

Red symbolising power, courage, power, determination, danger, love, sexuality, solemnity, heat, calling attention, life.

Orange symbolizes warmth, joy, confidence, passion, maturity, hunger, enthusiasm and success.

Yellow symbolise attention, freshness, optimism, enlightenment, summer and energy.

Virgin symbolises fräschhet, growth, spring, hilarity, youthfulness, ambition, positivity, ide wealth and innovation.

Green symbolising ecology, vegetation, natural, harmony, a mental tranquility, and money.

White symbolises goodness, purity, innocence, honesty, truth and sad.

Gray symbolizes wisdom, moderation and neutrality.

Black symbolizes authority, elegance, prestige, mourning, formality, mysticism and rock music.