Graphic technical terms-we are sorting things out

GIF format Graphics Interchange Format-compressed format that is common on Web pages specifically because of it\'s file size.

JPEG format (Joint Photographic Experts Group)-Is a compressed format like gif. Both of these are particularly suitable for use in smaller print formats, such as invoices, business cards, etc.

EPS format Encapsulated PostScript (EPS)-when it comes to major publications such as signage, it is ENCAPSULATED in a format that is convenient to use. Unlike GIF and JPEG format as is the graphic in an EPS file made up of vector graphics, making it expand how much without the image to become "pixlig."

CMYK system (process color)-a color system used in digital graphics and in regular office printer. The colors are built up of cyan, magenta, yellow, and a key color in the vast majority of cases, is black.

PMS-system (Pantone Matching System, spot color)-this is the color system used by professional printers. Kulören is indicated with a colour code then the printer can reproduce by mixing 14th different default colors adapted to any medium that logo should be printed on.